Indiana Jones and The Economy of Gloom…
…. OK so we know things are tough at the moment… Alistair Darling had just announced a £50bn rescue package for the UK banking sector, Iceland is melting, the DOW Jones saw it’s greatest fall in a day since 1987. The crisis in the world economy is being mirrored in the UK media market with TV, press, outdoor and radio all recording significant revenue declines in ‘08 but cinema appears to be bucking the trend.
Cinema revenue’s were up almost 10% across the period Jan-June with admissions driven with the release of big screen blockbusters including Indiana Jones, Sex in the City, the Dark Knight and er… Mamma Mia (the latter is currently the third highest grossing movie in UK box office history…aaagh).
I’m firmly of the opinion that the time couldn’t be better then to immerse yourself in a good movie and afford yourself a little escapism from the economic doom and gloom. My personal favourites from this year are the Dark Knight (yes, Heath Ledger’s performance really is that good), Iron Man (explosions, tongue in cheek humour and flying super-heroes; what’s not to like?) and Gone Baby Gone (a dark and harrowing film but stand out performances by both Casey Affleck and Morgan Freeman). So come on then, what would your movie of choice be to generate a little light and laughter (Mamma Mia? I’ve seen it. Don’t. Please. End of story)?