The two most talked about April fool advertising jokes yesterday featured animals. BMW with their dog electrocuting technology (http://www.bmweducation.co.uk/coFacts/linkDocs/caninerepellent.asp) and the BBC iPlayer and their flying penguins (http://www.youtube.com/watch?v=23qDl1aH9l4).
The penguins win it for me. Bizarrely ‘uplifting’ piece.
A friend told me about a useful tool in the fight to give up smoking - an online quit-o-meter. In the process of getting my own quit-o-meter I discovered the joy of a personalised goggle home page. I now have my quitting smoking tip of the day, word of the day & a brain tuner similar to Nintendo DS. I can also choose my own background - have gone for a soothing pastoral scene. I could also have Tesco’s deal of the day or random pictures of kittens. BBC news is un-surprisingly the most popular with over 800,000 users. It’s really easy to add more applications just by clicking on the ‘add stuff’ button. You can search by keyword or just look at the newest or most users. The latest addition is a car members gallery with new pictures of cars everyday. Currently, there doesn’t seem to be many corporate users outside of media owners and Tescos & ebay. It seems a perfect environment for advertisers who want to update their users regularly - flight deals, betting etc.
FYI - It’s been 2 weeks and 3 days, I’ve saved £97.28 and not smoked 353.77 cigarettes.
