BJK&E

I was watching the match last night and found it rather amusing.  The French coach, Raymond Domenech, has a very unusual approach to team selection….he likes to take a players star sign into consideration before making his decision.  He apparently doesn’t trust players who are
Scorpios and thinks that defenders who are Leo’s are show-offs and has been quoted saying “When I have a Leo in defence I’ve always
got my gun ready as I know he’s going to want to show off at one moment or another and cost us”.

Can this theory be applied to the media industry?  What star sign do you have to be in order to go far in media?  I’ve conducted a quick review
of all 31 BJK&E employees and noted the following:

We have a fairly even spread across the 12 star signs although interestingly 26% of us are Geminis.  Now, the purpose of Gemini is to be
one who gathers and conveys information - a good trait within our industry, one could say!  It also states that Gemini is an air sign, and as such
puts great value on the mind and its thinking function, to the extent that emotional experiences may be regarded as complications that are
best avoided. Psychologically, air is attracted to water, but air finds the emotions difficult to deal with as they don’t fit in with its concept of an
ideal world.  Hmm, they may need some more emotionally-led team members in order to create the rounded media strategy?? 

In an industry that is based on numbers and spreadsheets, is it any wonder that there are no Pisces at BJK&E.  Pisces have vivid
imaginations and will often think they are being followed. They have some influence over their friends and people resent them for flaunting
their power.   Underneath it all they lack confidence and are generally thought to be cowardly. 

Fortunately, only 2 people in BJK&E are Scorpio.  This is the star sign that is said to be shrewd in business but cannot be trusted. They
will reach the pinnacle of success because of their total lack of ethics. Tut tut…..you Scorpios know who you are!

I, myself, am a Capricorn and am one of three in the company.  We have a need to conserve…the survival of the clan.  Our sign
denotes time, age, strength through patience. Ah yes, clearly the best!!!

Yes, it’s that time of year again. The time when we do our bit for foreign relations.  Brown may have Bush visit for a few days but how much do they really get to know each other?  BJK&E host 2 interns for 6 weeks and by the end of it, we get to know all about them - from how many siblings they have to their deepest darkest secrets! .  It’s their first day and here is what I’ve found out so far……..

First Name:   Heather
Surname: Blouin
Sits:  On the dark side

Heather is from Delmas, Saskatchewan, Canada. She has just completed a Marketing Degree from the University of Regina, which is also in Saskatchewan. Heather grew up on a farm and spends every Winter snowboarding.  Her Summers are usually filled with camping and fishing.
This is Heather’s first time in London and also my first internship.  During university she worked for a field marketing company. 
 
First Name:   Emily
Surname: Stephens
Sits:  On the light side

Emily is 21 years old, and she’s from Wichita Falls, TX. It’s a medium sized town about two hours north of Dallas. She is currently a student at the University of Texas in Austin and is majoring in Advertising with a Minor in Business Foundations. She has one older sister who is living and working in Atlanta, GA. Her favourite hobby is trying new restaurants/food of all kinds, especially finding organic food places which is sometimes pretty hard to come across in America!

I saw an editorial piece on the BBC programme ‘Click’ this weekend and it scared the hell out of me.  It described and even showed the next generation of what they called pedestrian satellite navigation.  It will allow consumers to receive information whilst on the move.  It came in the form of……wait for it….. contact lenses!  Yes, small pieces of technologically advanced film that you stick on your eyes!  What you see with your normal vision is then recognised by the chip inside your lense, analysed and information is displayed into your line of vision.  An example it gave was one for tourists e.g. you’re in a new city, your vision lands on an impressive landmark and you wonder what it is. The contact lense recognises this building, displays its name, its use, when it was built and any other pieces of historical or cultural information. 

Now, I wear contact lenses so the insertion of a lense is not what scared me, it was more how close we are to the Minority Report age!  If this can truely be done, then where will this take advertising?  Can we really expect to be sending special offers to people’s eyes?  Will we blink into the epos system at WHSmiths and receive 20% off the purchase of our favourite magazine?  Or will it give us reviews of restaurants as we pass them?  I can see it happening within the next 5 years.  In fact it may not even take that long but my only question would be this.  What next?  Chips to be embedded in our brains?