Trucking Lovely
Mmmm… chocolate. One of my favourite things on the planet. So I couldn’t help noticing Cadbury in Media Week’s brand barometer, following the most recent “glass-and-a-half production”. The new ad broke on 30th March, days after Terminal 5 opened its doors. I have to admit the first time I saw it I did think it was an attempt by BA to make the chaos seem more appealing, making light of losing luggage by blaming it on those cheeky trucks running riot after hours. Bad timing indeed. But how did “Trucks” fair against it’s precursor? According to BrandIndex, while our old friend Gorilla Collins pushed Cadbury’s “buzz” up 5 points, the racing airport vehicles have not managed to keep up the buzz-mentum, (two points down since the ad debuted). Oh dear. Maybe this chocolate factory is getting a bit too willy-wonky for their own good! Whatever happened to the old self-indulgent, tongue flicking, mmm-I’m-making-love-to-my-chocolate kind of ads, a la Flake? Oh yeah, they’re back. Except with the obscenely irritating Joss Stone. Mind you, at least the new Flake ad makes me want to eat chocolate, although not in the direct way I imagine they hoped. Rather, I’m so wound up with annoyance but that idiot prancing around on my TV that I crave a hit of cocoa to curb the anger! If you ask me, Aero have the right idea in getting girls to drool over a chocolate ad - put the confectionary in front of a half naked Smith from Sex and the City. Mmmm indeed!