Organic LED Technology – the next big thing in display advertising?
For those of you saving up to buy a swanky new Plasma of LCD screen you might want to hold off for a while……
Have been looking into OLED (Organic Light Emitting Diode) technology recently and save for a few development issues, its potential application is very impressive. So much so that Sony have already stuck $203MM into its progression.
This video gives a good intro into what it’s all about;
http://www.youtube.com/watch?v=VoxaMAA1jjM
Now for the techie bit - it works by sandwiching self-luminating diodes made from natural chemicals in-between flexible plastic – very cool!!! Your current TV is a little on the fat side because it needs a backlight but stuff only needs a fraction of power to work (2-6 volts – Greenpeace will be onboard) and can be as size zero as just a few millimetres – think wallpapering your house with this stuff!
Like any display it can be interactive (Minority Report was spot on) and play audio-visual media. There have been a few prototypes mobiles where you actually rollout the touch screen display; http://www.youtube.com/watch?v=TDuP8PtDJbE.
The only thing holding OLED screens back from your local Dixons is its 3-4 yr lifetime but I’m sure with a few extra mill that’ll get resolved!
TV prototypes: http://www.youtube.com/watch?v=5rMFZ4O_oLs