Ubi Freeze
As most are aware there was a small festival in battersea over the past weekend - the LG Freeze. The main draws for the event were a host of UK snowboarding and skiing talent competing in a big air competition (see adjoining video) and a music stage with performers including Sway, The Enemy, Reverend and the Makers and Iglu and Hartly. Ubisoft were co-sponsors of the event and this afforded some of us here at BJKE free tickets.
A thoroughly good time was had by all, not least those in media. From a small straw poll we took on Friday and Saturday the general public were very impressed - a highlight was Cyprus Hill headlining on Saturday night.
The event also proved to be a great branding exercise for the upcoming Shaun White Snowboarding game release by Ubisoft. The trailer (complete with Xbox’s and Wii’s) was mega busy all day and had queues round the block at its peak (check out attached photo).
If you were there, what did you think?
Ubi Freeze from BJKE on Vimeo.