Virgin Territory - what should TIML call their new radio station?

Big news in the world of Media appointments this week is that Absolute Radio has poached Chris Lawson, Bauer Performance’s digital media director, for the brand new role of brand director on the station soon to be formerly known as Virgin Radio.

Virgin Radio Holdings Ltd (including the radio station) was bought in May 2008 by TIML (Times of India Group) - India’s largest music and ents group for £53.2million following its sale by SMG.

Lawson’s responsibilities will include making an announcement on the new brand name for Virgin Radio, expected within a fortnight. So the big debate, BJK&E and friends is - what would you name it and why? Consider:
 - The station has to keep the same genre as previously in accordance with its licence
 - The station will still be located in Golden Square
 - There is no need for it to have an overt link to “Times of India” in the name
 - The “DAVE” phenomenon of TV (if you dont know what I’m talking about read my retrospective futures article) - name can be everything!
 - So the name needs to befit one of the UK’s biggest commercial stations
 - Albion will be helping create the new name so no cheating and asking them

Best / closest answer gets a prize. Possibly.

 

This entry was posted on Wednesday, July 23rd, 2008 at 3:47 pm and is filed under Debate, Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Virgin Territory - what should TIML call their new radio station?”
  1. Paul Capleton Says:
    July 23rd, 2008 at 3:49 pm

    Used to be a virgin, now been around the block a few times, specialising in aural pleasure FM

  2. Milly Newman Says:
    July 23rd, 2008 at 4:14 pm

    I best have a pop at my own question SO … in the same vein as Prince when he tried to change his name… I’m opting for…

    SYMBOL FM
    (outside of london this becomes Symbol AM… or SAM)

  3. Dan Parkinson Says:
    July 23rd, 2008 at 4:25 pm

    VFM
    OR
    V Radio

  4. Stefanie Feldman Says:
    July 25th, 2008 at 10:02 am

    Okay I feel I should have my say as your rep here at soon to be formely Virgin. We are genuinely in the dark as much as you guys are but have been assured that it’s not what we do with the name, more the station once we re-launch. Needless to say, it’s very exciting times!

    So, for my guess… my colleague Giles thinks it may be Chilli FM which is a translation of all stations TIML have launched in India. I’m thinking it’s going to be a made up name so at the risk of racking my brains thinking WHAT COULD IT BE FM, I don’t hold an opinion right now. A bit of a cop out but watch this space as I’ll be sure to update you as soon as we get told…!

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